Spotify: Tapping Big Data to Enhance Customer Experience
| Case Code: ITSY128 Case Length: 15 Pages Period: 2006-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: Spotify Industry: Leisure & Entertainment Countries: Sweden Themes: Big Data Strategy, Customer Relationship Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek (Ek) and Martin Lorentzon (Lorentzon) as an audio streaming and media services provider. The name of the company originated during a brainstorming session between Ek and Lorentzon. The duo wanted to start a legal digital music platform that would fight against the growing challenge of online music piracy. When Ek and Lorentzon were looking for a suitable name for the company, Ek misheard one of the names as Spotify..
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